Jacob Maslow says, “Reviews and testimonials are vital to your business in the digital age. Consumers have more information and resources at their fingertips, and this data can help push a purchasing decision in your favor – or to a competitor.

A staggering 90 percent of consumers read reviews online, and 88 percent trust these reviews just as much as a personal recommendation.

People often think of reviews as product reviews we see on Amazon.com, but they can also be testimonials, which are a very powerful tool as well. Testimonials are a vote of confidence for a business, often a professional service and they can lead to higher conversion rates.

Unfortunately, a lot of businesses don’t know how to use their testimonials, while some businesses don’t know how to ask for testimonials.

If you’re uncertain of where to begin, here are a few ways to ask for testimonials without pushing your customers away.

Testimonials for the good of your business

There is a range of useful outlets to obtain recommendations from including B2B partners and your customers. Put them to the best use for your business”.

Testimonials and Your Business: 5 Types to Boost Your Business

Business.com

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