Nikki Gilliland says, “With 900m customers and a yearly turnover of 21bn euros, it’s easy to think of Danone as just another giant corporation.

However, with its core values dedicated to helping mums and children during the most vital time in their lives, it has a resolutely customer-centric approach.

Tom Benton, Head of Digital at Danone, spoke at the Festival of Marketing about how the company uses social media to engage with its core consumers.

Here’s a quick run-down of what he said:

Identifying social as being key to digital transformation

Digital transformation was not a phrase used before 2008, however, Danone is a company that has always been at the forefront of digital”.

Danone: Why social media should drive digital transformation

Econsultancy

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