‘What brands need to know about Snapchat Spectacles’ – Econsultancy
Patricio Robles says, “Snapchat is getting into the hardware game.
On Friday, the company unveiled Spectacles, a pair of sunglasses that comes equipped with a video camera that records clips, or Snaps, of up to 10 seconds.
These snaps can be uploaded to Memories, Snapchat’s recently-launched feature that allows users to store photos and videos for posterity.
The concept behind Spectacles is simple – “Specs make memories, from your perspective” – but the implications could be significant, especially for marketers active on Snapchat, which now has more daily users than Twitter.
Here’s what brands need to know.
Nobody knows if Spectacles will take off, but don’t underestimate them
Snapchat isn’t the first tech company to set its sight on eyewear. For instance, many are comparing Spectacles to Google Glass, which didn’t exactly take over the world”.
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