‘How to Ruthlessly Cut Worthless Words from Your Sales Copy’ – Copyblogger
Beth Hayden says, “When you’re writing sales copy for your business, showing a little personality is a good thing.
It’s also a good idea to use natural language whenever possible, so people know you’re a real person who is genuinely interested in helping your prospects and customers.
I write conversationally when I write copy, and so do a lot of other folks I trust and admire.
However, there are limits to how far you should take that advice”.
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