‘7 Truths About Content Marketing You Don’t Want to Hear’ – Business.com
Abdullahi Muhammed says, “If you write it, they will come, right?
To hear some folks speak of it, that’s how content marketing works. Sadly, it’s a bit more complicated than that.
Allow me to explain. At this point, there’s no question that content marketing is among the most effective ways to increase the visibility of your brand.
Like many business owners, however, you may be hoping that posting a blog here and an article there will suffice.
If only it was that easy. For your content marketing efforts to be effective, you need to be realistic about them. With that in mind, I’ve identified a few cold, hard, potentially disheartening facts about content marketing.
Learn them and live them to give your content marketing strategy the best odds of success.
1. Serious Effort is Required
On the face of things, producing content sounds simple and straightforward enough. These days, though, content must be truly on-point in order to generate any results. By on-point, I’m saying that real effort should be put into it. Effective content is timely, engaging, informative, interesting, entertaining and so much more”.
Comments are closed.
