Steve Olenski says, “Getting to your audience and engaging with them have become so much easier with the platforms and analytics that help you find them. However, it’s now possible to narrow down your target audience even further based on their interests. This means that you would be able to get closer to those who would be most attracted to what you have to offer, and you would appeal to them on an emotional level by referencing those interests.

Drilling down to specific interests

With interest targeting, it’s now possible to do just that. Social networks like Facebook and Twitter, along with content recommendation network Revcontent, are potentially revealing what the future of marketing might look like.

For example, Facebook offers a way to target with a level of hyper-granularity. In the ad targeting section of its ad creation service, you can opt to target by interests that are shared on people’s timelines, ads they click, pages they like, apps they use and other activities that they participate in on and off Facebook, as well as on Instagram”.

Is interest targeting the future of marketing?

Marketing Landc

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