Sean Jackson says, “We often think of limitations as weaknesses. In reality, they are strengths that will help differentiate your products/services in the market.

How do you target the right customers? Who are they and how do you attract them? Every marketer struggles with these questions. But the key to targeting the right customers is in understanding the limits of you and your products/services.

Every product or services has its limits. And while most people think these are weaknesses, the truth is that your limitations are a source of strength — if you know how to position them.

And by following the advice in this episode, you can easily assess those limitations and use them as part of what makes your product or service unique.

More importantly, you can use that unique quality to define who you should target”.

How to Use Your Limitations to Create a Unique Selling Proposition

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