Nick Cholakis says, “A central pillar for successful inbound marketing is the ability to forge a trusting relationship with your prospects and members. People can be influenced by the content your organization creates, but they love love love hearing from your current constituents more.

User generated content (UGC) is the ultimate form of social proof – that validation from outside sources that your organization is as awesome as you tell people it is. Over half of Americans trust UGC more than what you publish, and 84% of Millennials say they’re influenced by the UGC you share on your own website.

Your members are your best advocates in encouraging your prospects to make the jump and join your organization. They have a credibility and authenticity that can’t be manufactured.

Even better, think of it as crowdsourced marketing creativity and intel gathering.  People are going to come up with fantastic memes and stories you’d never have thought of. They’re also on the leading edge of what your prospects are talking about and what new platforms they’re using to do it”.

How to Incorporate User Generated Content into Your Nonprofit Marketing

HubSpot

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