‘Are organizations well-equipped for omnichannel marketing?’ – Econsultancy
Nikki Gilliland says, “Our new Succeeding in the Omnichannel Age report, published in association with Adobe, delves into the ways organizations are stepping up to the challenge of marketing integration.
The results are a mixed bag.
As consumers constantly switch between channels and devices, many companies are struggling to provide the seamless experience they crave.
That being said, progress is being made.
Here are some key charts from the report, providing insight into how organizations are responding.
Mixed path to integration
The below chart includes a range of capabilities which contribute to an effective omnichannel marketing strategy”.
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