Puranjay Singh says, “Almost every company has a Facebook page these days. Most of them also have a good number of fans but a lot of them struggle in engaging their fans with their Facebook posts.

If you have 100,000-page likes and on average your posts are getting one to 10 likes, something is clearly wrong. Your posts are not capturing user’s attention.

In this post, we will have a look at what kind of copywriting tricks successful brands use to get millions of fans and great engagement rate.

1. Short and Catchy Writing

Remember Apple’s “Think Different” tagline? Or perhaps Subway’s “Eat Fresh”? People tend to remember short and catchy copy for a long time. Most of the visitors on your Facebook pages scan the first few words of the post before deciding to move on. What if your post is only a couple of words? They stop, think and read it again“.

Words That Wow: 8 Copywriting Strategies to Skyrocket Your Facebook Engagement

Business.com

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