Danny Wong says, “Sales is an increasingly competitive game, and there are plenty of ways a sale can go wrong.

In order to close the most business possible, you need to examine every step of your sales process and ensure you’re making the most of every opportunity.

To help you out, here are seven of the biggest mistakes salespeople make and how you can avoid them:

1. Listening Passively

Your most important job when you’re speaking to a customer is listening to them. If you’re completely driving the conversation and talking the whole time or constantly thinking about the next thing you’re going to say, you’re not doing enough. Instead, ask your customer plenty of questions and pay complete attention to their answers. Do everything you can to discover their needs, both the ones they mention and the ones that they don’t“.

The 7 Biggest Mistakes Salespeople Make and How to Overcome Them

Business.com

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