‘6 Times Less Was More in Content Marketing’ – CMI
Patrick Burke says, “Dubbed “10x” by Moz, interactive long-form content is the medium of the moment. But whether it’s GIFs, infographics, white papers, or anything else, great content is always born from a great idea, not a medium.
In fact, sometimes less is actually more in content marketing. In this era of micro-moments, reducing a lengthy idea to an easily digestible visual piece of content may be better than blowing it out.
Before investing a year’s content budget in an expensive piece of scrolling content with all the bells and widgets, get inspired to bring moments to your brand from these six interesting examples of viral short-form content“.
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