‘6 Negotiation Strategies Every Marketer Should Know’ – HubSpot
Amanda Zantal-Wiener says, “There’s a reason why we love TV courtroom dramas. Beyond the shocking objections and confessions, it seems like there’s constant screentime for strong, powerful arguments.
As marketers, that last part is especially exciting. Whether we know it or not, we are unabashed nerds for all things negotiation — and it’s a skill that all of us should master.
That could be why we’re drawn to a well-written, televised version of a compelling argument. We love seeing people making a case for what they believe in, and wish we could do it as well ourselves, like when we’re trying to negotiate a budget allocation or a project.
But with the right strategies and skills, you can learn to negotiate. It’s practical, valuable knowledge that can be applied almost anywhere — especially in the marketing realm“.
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