Tony Messer says, “I’m sure I don’t need to tell you that marketing involves a lot of moving parts these days.

SEO, blogging, link building, mobile, social media and paid search are just the basic price of entry. But there’s one point where all of these disciplines converge: Content marketing.

As an entrepreneur, it would be difficult to be a master of all of these areas, but you need to have a handle on how all of this stuff fits together. So below are nine important points you really need to understand about content marketing.

1. It’s about them, not you.

Content marketing is not about pitching your products or services. Your money pages and landing pages do a great job of that.

First and foremost, content marketing is about your audience. It’s about understanding their needs and frustrations and using it as inspiration for the content you create.

In order to succeed you need to step back from your products or services, and look at them in the context in which they are used“.

9 Things About Content Marketing You Can’t Get Wrong and Succeed

Entrepreneur

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