Jacob Baadsgaard says, “On the surface, paid search management software has all the glitz and glam of a new-age technological marvel. It’s sleek, it’s chic, and it takes the guesswork out of your account management. After all, humans make mistakes — computers don’t. Right?

Well… maybe that’s giving them too much credit.

Automated account managers are often sold as more intelligent than they really are. Unfortunately, when you buy paid search management software you’re not getting Iron Man’s “Jarvis””.

Paid search management software: Is it right for your business?

Search Engine Land

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