‘Moz is Doubling Down on Search’ – MOZ
Sarah Bird says, “Hi Moz community,
We wouldn’t be here without you, so I wanted to give you a brief update on some big changes happening at Moz.
Tl;dr: We’re focusing our efforts on core SEO such as rank tracking, keyword research, local listings, duplicate management, on-page, crawl, and links. In the future, we’ll no longer offer Moz Content or Followerwonk.
How is Moz’s strategy changing?
Back in 2012, we started to invest in a broad feature set because we wanted to serve all aspects of inbound marketing. We thought it would increase retention by providing more value to customers, and also align with where we believed the industry was headed. Thus, we invested in many new directions: social media marketing, local SEO, content marketing, keyword research, on-page optimization, topic analysis, a next-generation link index, enterprise sales, customer success, ambitious infrastructure projects, events, education programs, and more“.
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