‘5 Strategies to Build Trust and Sell Through Email’ – HubSpot
Laura MacPherson says, “It’s every marketer’s dream: send an email out to hot prospects and get a flood of positive responses. This dream isn’t necessarily a pipe dream. Because even though technology has dramatically changed the way people buy, the human brain hasn’t changed. What it responds to is the same today as it was thousands of years ago. Which is fortunate for marketers, because this means we can take advantage of what the field of persuasion psychology has to teach us about how to influence people’s buying decisions.
But this article isn’t going to overview theories. (Although if you’re interested in the field, I highly recommend checking out the work of David Straker and Robert Cialdini.) This article is going to apply principles of persuasion psychology specifically to marketing email, giving you five ways to generate more conversions from your email marketing.
1) Send from a consistent “from” name and a personal email address.
You’ve probably read dozens of articles on how to improve your subject lines, and you likely regularly A/B test your subject lines. But just as important is that little piece of information that appears next to your subject line: the “from” name”.
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