‘Facebook Is Getting Stern About Clickbait’ – Entrepreneur
Lesya Leu says, “Facebook is at it once again… I was SHOCKED!
You guessed it: Facebook updates its algorithm again, but no one is really surprised (much less shocked) at this point. This time, the social platform taught its algorithm to recognize clickbait titles. You know, the ones that balance on the edge of curiosity and distaste.
Facebook began targeting this issue back in April, when its algorithm started evaluating signals like time spent on a given page. However, “while this update helped, we’re still seeing Pages rely on clickbait headlines, and people are still telling us they would prefer to see clearly written headlines that help them decide how they want to spend their time and not waste time on what they click,” Facebook team informs.
Since clickbait articles follow pretty much the same title formula, Facebook’s algorithm will determine a perceived level of tackiness by considering two elements: “(1) if the headline withholds information required to understand what the content of the article is; and (2) if the headline exaggerates the article to create misleading expectations for the reader.”
The algorithm will also learn pages and domains that publish high volumes of clickbait content and those will face some sort of punishment”.
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