Tim Peterson says, “Facebook execs already believe that people’s news feeds “will be probably all video” in five years. Maybe a lot sooner when it comes to the publisher portion of people’s feeds after Facebook’s latest algorithm change rolls out.

Late last month, Facebook announced a tweak to the uber-arbiter news feed algorithm that will make Pages’ organic reach more dependent on people sharing their Page posts.

“We encourage Pages to post things that their audience are likely to share with their friends,” Facebook engineering director Lars Backstrom wrote in a company blog post advising Page owners that their organic reach and referral traffic may drop as a result of the change.

So what are those “things” for Pages to post that people on Facebook are most likely to share? If you’re a publisher, they appear to be videos people can watch without leaving Facebook way more often than they are links to a publisher’s site, based on Facebook data collected through social news analytics tool NewsWhip”.

Native videos posted by publishers’ Facebook Pages average 268% more shares than article links

Marketing Land

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