Brad Dodge says, “The demise of the sales funnel has been greatly exaggerated.

True, the buying experience has evolved, along with customers’ expectations about where, when, and how they’ll make that purchase. It’s much less a straight shot from point A to point B than it is a winding path full of switchbacks.

Whether you think the funnel is dead or simply evolving, one thing is clear: Today, business is personal. Buyers expect sellers to know what they like and what they don’t.

To nurture prospects correctly, and give them what they want, you need to adjust your messaging based on where they are in the sales cycle.

Rather than just pass leads off to Sales, marketers now shape and guide prospects through the sales funnel until purchase intent is clear. Thanks to lead nurturing, doing so is easier and more effective than ever before”.

Dying Sales Funnel? Bring Dead Leads to Life Through Lead Nurture

MarketingProfs