Tim Peterson says, “Twitter and its six-second video app Vine are both extending their maximum video lengths to 140 seconds. Vine is also starting to look at new ways to make money for itself and its creators, and Twitter has new a video discovery tool that could also open up a revenue stream.

But first the new video lengths. On Twitter it’s pretty straightforward: videos won’t be cut off at 30 seconds any longer. Advertisers and certain publishers working directly with Twitter can still post video ads and videos, respectively, that are up to 10 minutes long.

The new video length works a bit weirder on Vine. Basically the traditional six-second Vine will now serve as a trailer for a longer video. People will still see the shorter, looping clips in their Vine feed, but now they will have the option of clicking on that video to watch the longer version. Earlier this year Vine’s head of user experience, Jason Mante, said it’d be “pretty unlikely we would extend the length of Vine to 10 seconds or something like that.” In hindsight he chose his words very carefully”.

Twitter, Vine extend video lengths and hint at new video revenue

Marketing Land

Sharing is caring