Ben Davis says, “A couple of weeks before the tournament began, I took a rather sceptical look at some of the brand campaigns airing during Euro 2016.

With the honourable exceptions of Adidas, Hyundai and Carlsberg, the marketing action was slightly disappointing.

In this post, I look at some more of the current campaigns and see who has hit the mark.

The controversial

Paddy Power

Paddy Power relies on the viral nature of risque outdoor advertising and social media profiles.

Unfortunately for the betting brand, its Friday stunt – parking a a lorry emblazoned with Jamie Vardy’s ‘catchphrase’, ‘chat sh1t, get banged’, outside the Russian embassy – coincided with the start of terrible hooliganism in Marseille”.

Euro 2016 marketing creative: Smart, prestigious & controversial

Econsultancy

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