‘Four compelling examples of outdoor marketing campaigns’ – Econsultancy
Nikki Gilliland says, “Last year’s Women’s Aid campaign was cited as one of the best examples of outdoor marketing in recent years.
Highlighting how domestic violence against women often goes ignored, it used interactive digital technology in order to get the message across.
When passers-by ignored a screen showing a battered and bruised woman, the image of her face would stay the same. However, if they stopped to look at her – the bruises would slowly start to heal.
Unsurprisingly, this innovative campaign went on to win its category at the 2015 Masters of Marketing Awards.
The deadline for this year’s awards is tomorrow (June 3rd), so we thought we’d take a look at a few OOH campaigns that have similarly captured our imaginations”.
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