‘Social Media vs. Content: Where Should You Invest?’ – MarketingProfs
Rohan Ayyar says, “Content, or social media? Deciding where to put your investment—of money, time, and effort—isn’t easy. And the ROI of both is notoriously difficult to measure.
Moreover, social media and content marketing are often presented as the same thing, which muddies the matter even more.
So how do you decide where to put your efforts? And once you decide, how do you go about it?
What’s the Difference and Why?
At first glance, content marketing and social media seem to overlap so much that it sounds like a distinction without a difference. If I do a tweet storm or a LinkedIn post, is that social media or content marketing?”.
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