Miriam Ellis says, “Right now, a customer is trying to find your local business. How quickly are you delivering the NAP, directions and other details he needs, on the go?

Volumes of excellent free advice have been written for small businesses about creating quality, optimized local landing pages, but today, I’d like to talk about a topic that has received much less attention: helping customers discover locations when you’ve got a ton of them. This article is for the medium-to-large business with 20, 100, 500 physical locations and a pressing goal to have each one be found by the customers local to it. Let’s talk about store locators!

Shopping wisely for store locators

A business with 5 or even 10 locations can easily work them into a menu tab labeled ‘Locations’ and trust that customers hitting the site will be able to click to their landing page of choice to access NAP, hours of operation, photos, reviews, etc. But when your company has grown beyond this, it simply isn’t practical to list dozens of locales in your top level navigation, whether on desktop or mobile devices”.

Getting Local Store Locator SEO Right

MOZ

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