‘Why The Facebook Ecosystem Dominates Social Media Budgets ′ – ‘Convince & Convert’ Blog
Jay Baer says, “Facebook (and its sister network, Instagram) are beginning to dominate how social marketers spend their paid amplification budgets.
As we know, paid amplification of social media is more important than ever in this era of disappearing organic reach. As I’ve written about many times, Facebook’s goal is to increase their revenue, not yours, and when they shut off the free impressions spigot they gambled that social marketers would grumble for a while but eventually pay up. And of course, they were right.
The same thing is now playing out over at Instagram, with the new, non-linear timeline just a less-angsty way of saying “you are going to have to pay us to reach your fans on this platform too.”
And guess what? The gambit will work again, and is already succeeding.
Our friends at Social Fresh, organizers of the terrific Social Fresh Conference, recently released a comprehensive new report on how professional social media marketers spend their time, and their money”.
Comments are closed.
