‘Local SEO: Become the voice online for your market’ – Marketing Land
Corey Barnett says, “When it comes to local content marketing, too many businesses fall into the trap of self-promotion, writing solely or primarily about their products and services. Or worse, their blog is rarely updated, or it’s full of filler content that only serves to boost search rankings. Rarely does this approach translate into engaged visitors or traction on social media.
Instead, it’s worth writing about what your audience cares about: your local community! Where you sell and who you sell to are more important than what you’re selling.
The local long-tail opportunity
Here’s an example. A local insurance agency I work with has long ranked in the first position organically and in the local map pack for most of their services. They sell auto, home, life, health and business insurance. This client also has a positive reputation online, earning rave reviews on Google and Facebook”.
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