‘4 Ways to Measure the Effectiveness of Your Email Content′ – ‘Convince & Convert’ Blog
Tony Delmercado says, “Need more and better leads from your content marketing? (I mean, who doesn’t?)
Email marketing is still the go-to tool for getting and nurturing quality leads, engaging and escorting them all the way through your sales funnel. However, ask yourself, “How many commercial emails do I delete every day without even opening them?”2
That’s the same inbox calculus your potential readers go through, too. In fact, recipients deleted nearly 10 percent of the emails that brands sent to them last year without even reading them. What’s more, more than half of successful email marketers surveyed claimed that creating relevant content was the biggest factor in reaching their goals. Unless you’re feeling awfully lucky, you must optimize your business email content by tailoring it to suit your readers and their needs. (highlight to tweet)
Don’t waste resources on email content that isn’t working—after all, you are directly and deliberately reaching out to your own consumers and pre-qualified sales leads. A targeted email is much more powerful than a print or digital ad that could be viewed by millions of non-vetted, unqualified strangers”.
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