‘Instagram’s new analytics give detailed insights’ – Marketing Land
Tamar Weinberg says, “Looks like a missing piece of the Instagram pie is finally coming to the platform. Instagram is testing detailed analytics, according to Later (formerly Latergramme). The analytics, otherwise named Insights (similar to Facebook’s own analytics), are going to provide some pretty detailed information, really arming marketers and other data junkies with information about their followers and posts.
Follower data will include age distribution, geographic distribution, gender distribution and follower activity by hour, among other data.
Top posts will display all images posted within a specified period (seven or 30 days) sorted by impressions”.
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