‘How to Use Competitive Social Monitoring on Twitter′ – ‘Convince & Convert’ Blog
Seth Bridges says, “The power of competitive social media analysis is not the awareness of every tweet or post. Rather, the true power comes from the trends you find by aggregating data to extract patterns.
Many, if not most, companies broadcast every initiative they’re executing. From whitepapers to webinars, from eBooks to events, if it is happening, it will show up on social media. By gathering competitive social data, you’re gaining insight into all your competitors’ digital marketing.
Further, combine what companies say about themselves with what others are saying about them. Now, you’ll get a full view of their marketing activities that are actually making an impact.
In concrete terms, mentions you earn are often a strong signal of marketing success. (highlight to tweet) The same applies to your competitors. Of course, no single tweet can expose a pattern of success. Rather, a broad collection of tweets mentioning a particular initiative is a strong sign of effectiveness”.
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