‘How to Help Ecommerce Customers Avoid Buyers’ Remorse’ – HubSpot
Spencer Dunfee says, “Part of running a successful ecommerce business is the ability to keep buyers coming back for more. Excellent customer service has long been a determining factor in a buyer’s loyalty, but you may be surprised to learn it’s not the only thing you can do to make sure your customers buy again. In fact, for a guaranteed return visit, you need a quality product, excellent customer service, and choice closure.
Choice paradox is that pesky psychological hangup that occurs when buyers have too many options available. Maybe those options aren’t all available from just one online store, either. With your products and those of your competitors, buyers can get overwhelmed.
In some cases, those buyers just won’t make a choice at all. They’ll experience choice paralysis and never end up making a purchase. You can help a buyer avoid this particular situation, but again, since your company isn’t the only one selling similar products, there is no way to guarantee buyers won’t still struggle with their choice”.
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