Eric Siu says, “Ten years ago, Amazon founder Jeff Bezos launched Amazon Prime, a special service for Amazon customers that offered unlimited two-day shipping for an annual fee.

Amazon Prime is now more successful than even the most optimistic Amazon executive ever could have predicted. This case study should be an inspiration to every digital marketer.

Related: Your Amazon Prime Subscription May Get More Expensive

The fabulous success of Amazon Prime
According to consumer intelligence research partners, Amazon Prime has become extremely popular in recent years. Demand has grown by 35 percent in 2015 to an estimated 54 million users (Amazon hasn’t released the actual number)”.

5 Things Digital Marketers Can Learn from Amazon Prime’s 35 Percent Growth
MarketingSherpa

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