Dan Blacharski says, “Old-school marketing for small and mid-size businesses used to favor simple tactics like coupons and print advertisements, but several factors have caused a major shift in how companies hold onto their customers and get new ones.

The buying public has become empowered. Consumers have far more knowledge at hand than ever before, and they have the tools available to make informed decisions.

As a result, merchants can no longer rely on simple sell messages and flashy ad campaigns, and buyers pay less attention to memorable jingles and more to hard data, unbiased reviews, and easy Internet searches.

Related Article: Easy Ways to Get Happy Customer to Write Online Reviews

The Power of the Crowd
One of the most powerful tools that consumers have at their disposal is that of the crowd.

Buyers don’t just ask their friends and neighbors, they ask total strangers”.

Power to the People: Small Business Marketing Shifts to the Crowd

Business.com

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