Samuel Edwards says, “Digital marketing is very fluid. Strategies are changing on a continual basis and it’s impossible to sit back and relax. If you want to gain an advantage over your competition, you need to always be on the cutting edge. And while digital marketing changes on a weekly basis, there’s something about the launch of a new calendar year that puts things in perspective. As we are getting comfortable with 2016, you should be aware of a few things.

1. Video advertising to kick into high gear
Everywhere you look, video is on the rise. Every single day, people watch hundreds of millions of hours of YouTube videos. Facebook is already heavily invested in video advertising. Bing offers advertisers video options. And finally, Google may be preparing to get involved with in-SERP video advertising features.

All of these things mean that video advertising is on the rise. In 2016, expect to see even more dollars spent on video advertising. As a marketer, you can no longer ignore this medium. It’s now an integral component of successful digital-marketing strategies in all industries”.

7 Digital-Marketing Predictions You Need to Keep Your Eye On

MarketingSherpa