‘Private messaging is social’s next big ad frontier’ – Econsultancy
Patricio Robles says, “Messaging is one of the hottest social channels today, but it’s also one that’s hard for businesses and marketers to access.
That could, however, be changing.
According to a document obtained by TechCrunch, Facebook plans to bring ads to Messenger, its messaging app, in the second quarter of the year:
The document…says businesses will be able to send ads as messages to people who previously initiated a chat thread with that company. To prepare, the document recommends that businesses get consumers to start message threads with them now so they’ll be able to send them ads when the feature launches.
The document also notes that Facebook has quietly launched a URL short link fb.com/msg/ that instantly opens a chat thread with a business. Facebook confirmed the existence of the URL short link functionality”.
Comments are closed.
