Business.com staff says, “Things are more expensive than they used to be.

Take home ownership and cars, for example, the two pinnacles of middle-class Baby Boomer acquisitions that helped fuel the post-World War II economy.

According to Time Lemke of the Wise Bread personal finance website, The Case Shiller Home Price Index shows current housing prices have increased by about 40 percent, even adjusting for inflation, compared to the period between 1960 to 1980.

The average price of a car is $10,000 more expensive in today’s dollars that it was nearly 50 years ago”.

Business and Boomer-nomics: Marketing to Younger Generations

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