‘Street Cred: The Importance of Social Proof in Web Desig’ – Business.com
Anna Johansson says, “With so many competitor websites popping up in every industry, it’s incredibly important that you make the most out of your own website.
This means using each and every page to capture attention and positively influence users.
And while there are many strategies for doing this, the more effective ones are tied to social proof.
Related Article: Friends In High Places: 8 Ways to Convince and Convert with Social Proof
The Psychology of Social Proof
“If your friend jumped off a bridge, would you jump, too?”
How many times did your parents or teachers ask you a question like this when you were growing up? Of course you wouldn’t jump, but there’s value behind this question”.
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