‘Europeans grow more comfortable shopping online’ – Internet Retailer
Bill Briggs says, “53% of consumers in Europe bought something online in 2015, says a study by Eurostat.
E-commerce is on the rise in Europe. The proportion of consumers age 16-74 who made a purchase online in the 12 months prior to a recent survey stood at 53% in 2015, compared with 43% in a 2012 report.
The 53% represents a high-water mark and exceeds the European Commission’s Digital Agenda goals for technology adoption in the region, including online shopping. The commission’s first agenda in 2010 set a target of 50% of the region’s total population shopping online by 2015.
81% of individuals in the target age group in the 28-country European Union used the Internet in the 12 months prior to a new survey, and 65% of those regular Internet users bought or ordered goods or services for private use, an increase of 15 percentage points from 2007, according to a report by Eurostat, the EU’s statistics agency“.
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