‘Top marketing resolutions to kick off 2016’ – ‘Experian Marketing Forward’ Blog
Denice Surjan says, “New Year’s resolutions for marketers
A new year means a fresh start. It may be a new diet or workout routine for some, or a chance to learn a new skill or hobby for others. For marketers, the start of a new year is an opportunity to look ahead and make sure you are set up for success. We’ve compiled a list of the top seven resolutions for marketers this year so you’re still around for 2017.
1. Convert your holiday shoppers into year round customers.
At the start of a New Year it’s easy to be so caught up in looking ahead that we dismiss the work we did over the last few months. Don’t overlook the opportunity your holiday customers present. Use data you collected this holiday season to deepen your connection with each customer through meaningful, personalized and persistent communication. And coordinate these relationship-building messages across all channels.
Turn your hefty new list into your most loyal fans with help from our Converting holiday shoppers to everyday customerswhitepaper“.
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