Antony Maina says, “Twitter is seeking to expand its advertising reach. To do so, the company has started testing a new system that displays advertisers’ promoted tweets to people who aren’t logged in.

It has been over a year since the company first said that it was planning on monetizing logged-out users and those without accounts — that is, make money from the more than 500 million people who visit the site each month without signing in. Now, they can see promoted tweets that sell products, show videos and encourage website visit.

“By letting marketers scale their campaigns and tap into the total Twitter audience, they will be able to speak to more people in new places using the same targeting, ad creative, and measurement tools. Marketers can now maximize the opportunities they have to connect with that audience,” Twitter’s revenue product manager Deepak Rao said in the official post“.

New Sponsored Tweets Reach Even Those Who Aren’t Logged In

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