‘Epic Content (And Results) That Didn’t Break The Bank’ – ‘Marketing Land’ Article
Brian Patterson says, “I’m not going to preach the value of content. We all know its power and read content-themed articles, tweets, and emails all day, every day. If there were a “content” drinking game, and you had to take a shot every time you heard the word, we’d all be hammered by 9:10 a.m.
While content’s value is well understood, the requirements for creating great content may be misguided. We see the Red Bull Stratos jump and the Dollar Shave Club launch video and think, “Man, we could never afford to do content like that,” or “Great content takes a lot of time and money.” But for every successful million-dollar content campaign, there are many smaller successful campaigns that were very cheap — or in some cases, free.
Do you have a content budget that rhymes with “hero”? If so, don’t despair. I want to encourage you to create great content by breaking down some examples of epic content done on the cheap“.
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