Martin Beck says, “Facebook is dropping the velvet rope on live streaming video. Today, the social network announcedthat it is giving a select group of US iPhone users the ability to broadcast live from within the Facebook platform.

At launch in August, Facebook’s live streaming feature was available only to celebrities and other public figures with access to Mentions, an iOS app designed to help high-profile people to manage their Facebook presence. In September, Facebook opened Mentions to all verified users, and now it’s starting the process of giving everyone access, beginning with five percent of US iPhone users.

They will have the option to select a “live video” icon when they start posting a status update. After writing a description and sharing with their preferred audience, they can launch the live stream. During the broadcast, they are able to see the number of live viewers, names of friends tuning in and a stream of comments in real-time. After the broadcast ends, videos are saved on users’ Timelines“.

Facebook Starts Testing Live Video Streaming For The Masses

Marketing Land

Sharing is caring