SBT team says, “You may have been segmenting your lists throughout the year, but the end of the year is the perfect time to reevaluate your email lists and make sure that you’re breaking up the addresses in the most optimal way for your company.

If you’re not already segmenting your email lists, then now is the time. But it’s important you segment correctly. Even if you’re unsure where to begin, don’t sweat it. Segmentation will be different for every company and every industry. But there are a few tips you can use to help set you on the right path.

How to Start Segmenting Your Email Lists

Segmenting your email list by demographics is probably the most popular option and the one that comes to mind for most, but this actually isn’t going to be the most beneficial for many companies over the holidays. Consider some of the other options for segmentation below:

Purchase History

For many of your customers, they will either be those who buy early at the start of the holiday season (November to mid-December) or those who waited until the last minute. You’ll therefore want to make sure that you’re sending special offers for your early birds in early December, but send last-minute deals to your procrastinators“.

The Importance of Segmenting Your Email Lists

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