‘Black Friday landing pages analysed: AO.com to Tesco’ – ‘Econsultancy’ Blog
Ben Davis says, “Some retailers are making basic errors preparing their landing pages for Black Friday.
As we’ve discussed previously, retailers need a year-round Black Friday landing page to ensure that they achieve decent search rankings and keep their audience informed.
Granted, Black Friday only truly hit the British consciousness during 2014’s elbow-fest, but some websites have missing pages or redirects where their Black Friday landing pages once were.
I’ve had a look at the landing pages of some British retailers that sell TVs. Let’s see how they compare.
Littlewoods
Starting with the most perplexing example, let’s look at Littlewoods. Search for ‘Littlewood’s Black Friday’ (time of writing – 13/11/15) and you’ll find a whole host of results“.
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