Nina Zipkin says, “Whether you’re using Pinterest to plan the perfect party or decorate your home, as helpful as it can be to generate ideas, sometimes you want to actually figure out how to get your hands on the exact item you see in the photo. This week, the image bookmarking platform unveiled a new visual search tool help users do just that.

So how does it work? If you see something you like, you can hit the little gray and white magnifying glass in the top right hand corner and can drag your mouse to put a box around the part of the image you want to learn more about.

That will yield a selection of visually similar results and tags you can choose from based on what’s in the photo to narrow down the search. To take it a step further, when focused in on the specific item, whether it’s a lamp or a chair or a dress, Pinterest will give the user the exact name and where it can be purchased“.

Pinterest Just Rolled Out a Nifty Visual Search Feature

‘Entrepreneur’ Blog

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