Greg Sterling says, “Facebook is launching two related products for local businesses. One is a free analytics tool called “Local Insights” that shows small business owners foot traffic around their stores. The other is an update to Local Awareness Ads that enables businesses with at least five locations to dynamically make their Facebook campaigns more locally relevant.

The latter capability allows brands and multi-location businesses to leverage the data already in their individual location Pages to dynamically feed business or store locations (and related data) into Local Awareness Ads. In the event it’s not immediately obvious, this provides a powerful reason to create location Pages if brands don’t already have them“.

Facebook Offers New Tools To Measure Foot Traffic, Dynamically Use Location In Ads

Marketing Land

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