Mark Brooks says, “Neuro-marketing may sound the latest in science fiction mind control, but research has increasingly shown that the human brain responds to particular stimuli in very distinct ways that may surprise you.

For the budding startup business looking to connect with customers, knowing how to tap innate responses can make all the difference. Wearables makers should also take note: As more companies seek to study the phenomenon, wearables will become an important tool in gathering the necessary data to inspire the desired reaction from a target audience.

I spoke with author and neuro-marketing expert Darren Bridger, who shared some insights into the opportunities this form of marketing can bring with it—and the large roles that elements like neuro-aesthetics and neuro-testing can play“.

Mind Control 101: A Neuro-Marketing Primer, Part 1

ReadWrite

Sharing is caring