‘Content Reuse: Behind the Scenes With CMI’ – Content Marketing Institute
Michele Linn says, “While I am far from an expert in intelligent content, many things about its concepts make sense to me, and I was looking for a project where I could apply its principles. Enter our content marketing examples, which was something we used to collect in a very ad hoc way. Now we are much more systematic with how we collect and reuse our examples. Not only does this save time on our end, but we can provide better output for our audience as well.
But let me take a step back and first share what prompted us to move to an intelligent content process.
Our non-intelligent way
We collect examples of content marketing for multiple content purposes. Under the old “system,” someone would see a great example, and email it to me or someone else on the editorial team. “Great example,” I’d reply, and, if feeling organized, store the email with the example in an inbox folder. I’m not sure what others on the editorial team did, as I never bothered to ask“.
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