’10 Digital Marketing Metrics to Track to Make You Look Like a Reporting Genius’ – HubSpot

Jacqueline Zenn says, “Creating reports and holding yourself and your team accountable for the success or failure of marketing projects can be one of the most painfully necessarily parts of marketing, but it is also perhaps the most essential for positive results in the long term.

After all, your managers are going to hold you accountable, and to retain your relationships with your clients or upsell them in the future, you will want to make sure that your efforts are making a real difference.

Here are some metrics you should track to make sure that you are properly reporting and analyzing your online marketing campaigns:

10 Essential Marketing Metrics to Measure 

1) The Long Tail

Understanding the long tail and how it affects your company or brand is essential. If you’re reading this, you are probably already familiar with the long tail, but if not, check out Chris Anderson’s book“.

10 Digital Marketing Metrics to Track to Make You Look Like a Reporting Genius

HubSpot