‘Twitter’s ‘Buy Now’ button: will it work?’ – ‘Econsultancy’ Blog
Ben Davis says, “Twitter has announced more platform partners to enable its ‘Buy’ button within shared or promoted posts.
Demandware, Bigcommerce and Shopify will both be offering clients the option of adding commerce functionality to their tweets, but are users really that interested in buying directly from Twitter?
China presents a precedent…
Social proof and user generated content is massive in China. There are a rumoured 200m bank accounts linked up with WeChat.
Social media plays a huge part in validating purchases through peer review and if social networks globally can push into this lifestyle territory, Twitter stands a good chance of succeeding with a commerce function“.
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